New trends in social media
New trends in social media
Social commerce is an emerging trend that can continue to grow
With the social media business perpetually adapting to reinforce the user experience, we’re seeing more additional options and tools that support fast and simple shopping. Instagram, for instance, allows you to add product tags and enable easy checkout while not ever going to the platform. On Facebook, you will be able to come upon a store that folks can browse and purchase right on the platform.
You can already see brands like Thread Beast putting in such social media storefronts.
This could be the right tool for marketers to take advantage of 2021, particularly considering the role of social media in purchase choices. Confine mind that 54% of social media users research products using social media. And social media referrals can influence the purchase decisions of 71% of users.
Stories as a content format as highlighted
earlier, quite 500 million users act with Instagram Stories daily. Therefore, through Instagram Stories were already dominant content format within the previous year, they’re not leaving any time presently. Brands can need to take the additional organized approach and plan for Stories as a content format for their publishing calendars.
Virtual reality will become more popular on social media
Augmented reality as a media trend Augmented reality (AR) is an increased version of the real physical world that is achieved through the utilization of digital visual arts, sound, or other alternative sensory stimuli delivered via technology. It is a growing trend among firms concerned with mobile computing and business applications particularly Similar to virtual reality, recent events have accelerated the adoption of Augmented reality (AR) experiences, within the social areas.
AR doesn’t need further hardware on the far side of a smartphone, creating it even more accessible than VR. It’s also known from experiences like dynamic pictures filters that have are on multiple social platforms for years. Augmented reality experiences are inherently interactive and highly effective for engagement.
