Marketing channels
There are various channels of the digital marketing plan. The three most channels are intent-based marketing means search marketing, brand marketing, and community-based marketing.
Apart from these three main types of marketing channel, other important channels are
1. Partner marketing
Partner marketing plan
Its included affiliate marketing, public relation, editorial partnerships etc.
*affiliate marketing;
It’s a type of performance-based marketing in which a business rewards or commission for one or more affiliates for each visitor by the affiliate marketing efforts. The affiliate could be any type of influencer. Examples are also including review sites and e-commerce sites.
*public relation
In the online world, pr involves the brand sharing news about their initiatives on other digital sites with information as feeds articles, or regular news releases
*Editorial partnership
It’s related to paid articles specifically written to the product on the website which relates to the particular domain.
2. Direct Marketing
Direct Marketing Plan
It includes the set of channels that involve marketing to the consumer through outbound means push messages and inbound channels means pull marketing.
It sum rice email. SMS marketing, chat, inbound calls, user comments, etc
*Outbound marketing:
It involves the promotion of the target audience using outbound techniques like email or mobile SMS. It has the highest ROI as compared to other channels
*Inbound marketing
It involves a consumer forum to communicate with the brand and develop a connection. Its common example is customer service calls.
*Response marketing
It includes where a consumer gives a response to brand interactions. Its common example includes a user comment, online chat, or any type of email. It shows values of trust, care involvement, etc
3. Content marketing
Content Marketing Plan
It’s one of the important channels of marketing; its main way of marketing is content which guides the customer to purchase and sales of funnel activities.
Its include native contents, website, blog content, video, webinars etc
Owned content means the website or blog content. Paid content means native content like pictures of Tumblr, tweets for Twitter, etc. and finally viral content means mainly video marketing.
4.Platform marketing
Platform Marketing Plan
It includes using new media platforms, devices, and consumer interaction media like mobile applications, gaming marketing, kiosk marketing, etc.
*Device marketing means marketing through a mobile application or putting ads in emerging products like any branded product which is most popular.
*Kiosk marketing means ads in departmental stores kiosks or promotion through Microsoft surface.
*Media marketing
It is in-game marketing that includes computer-based simulation environments. The best example of avatars of real-life people to develop a commercial world wherein they could buy or sell virtual brands.
Conclusion:
So these are the marketing channels and most visible form of current trends helps to reach prospects at every stage of the marketing funnels is it creating awareness enhancing interest, supporting activation, or guiding to purchase.
